The Pain You Don't See

Shingles is a disease caused by the reactivation of the varicella-zoster virus.
which can remain dormant for years, until it is reactivated.
Beyond a blister-like rash, it can become complicated, leading to pain so intense it's difficult for patients to describe. An invisible, indescribable pain that GSK wanted to bring to the attention of doctors to raise awareness of its importance and help prevent it.