The Rare Ones

Rare diseases are very uncommon and therefore little known. This results in difficult diagnosis, insufficient research, and limited support. Faced with this problem, Pfizer wanted to raise awareness of rare diseases to change this situation.

​

The challenge Pfizer presented us with was to raise awareness of these rare diseases. To do this, we decided to make them fashionable. And we did so by creating the first clothing brand to raise awareness of rare diseases.